Accounting program major

Organizational and Strategic Communication

Organizational and Strategic Communication

Nearly everyone works for some sort of organization; by studying for the organizational and strategic communication degree at SBU, you will be prepared for the many facets of working for an organization. You will be equipped to consider how organizations are formed and how strategic communication affects the workings of the organization.

The organizational and strategic communication degree is a career-oriented program and will equip you for a variety of public relations and communications careers in the public, private and nonprofit sectors. Potential career paths include public relations, nonprofit work, social media management, development for nonprofit or corporate sectors, public opinion research, hospitality and tourism, real estate, sales and more.

2
internships
per
student

(Each Organizational and Strategic Communication major completes at least two internships while at SBU.)

SBU students

The SBU Advantage

  • Gain valuable real-world experience as you complete at least two internships while you are an SBU student.
  • Since SBU is located in a region nationally-recognized as a leader in nonprofit work, you will find many internship and employment opportunities in the nonprofit sector.
  • Small class sizes foster close relationships with classmates and with faculty, allowing for personalized instruction and one-on-one advisement.

Faith Integration

Organizational discourse and communication shape both the public perception of an organization as well as the culture within the organization. Consequently, both for-profit and nonprofit organizations require communicators who are committed to honesty and adhering to industry-specific ethical norms. SBU is committed to producing graduates who will be servant leaders with the character and values employers desire. You will learn to practice honest and ethical communication in all areas whether writing a press release, drafting a crisis communication plan or preparing an internal memorandum. You will be challenged to consider how your faith can be integrated in all aspects of your chosen career path.

Careers

SBU graduates of the organizational and strategic communication program have pursued a variety of career paths, working for organizations such as:

  • Big Sky Resort (Big Sky, Mont.)
  • Frisco Roughriders Minor League Baseball (Frisco, Texas)
  • Parson Realty Group (St. Charles, Mo.)
  • SJC Marketing (St. Joseph, Mo.)

Internships

Our students have gained valuable real-world experiences through internships with organizations such as:

  • Andy's Frozen Custard (Springfield, Mo.)
  • Bolivar After School Enrichment Program (Bolivar, Mo.)
  • Citizens Memorial Hospital (Bolivar, Mo.)
  • Home School Athletic Association (Dallas, Texas)
  • Omaha Storm Chasers, minor league baseball team (Omaha, Neb.)
  • Service Over Self, nonprofit home repair organization (Memphis, Tenn.)

forensics

Join the Speaking Bearcats, SBU's nationally acclaimed forensics speech and debate team, which has won 12 Pi Kappa Delta (intercollegiate speech and debate honorary organization) national championships.

Learn more

student media

Put your learning into action through participation in Infuse, SBU's podcast radio station reporting campus and community news. Get hands-on experience with content creation, production and distribution.

lambda pi eta

As a communication student at SBU, you may have the opportunity to join Lambda Pi Eta, a national honor society for communication majors recognizing academic achievement and quality character.

ORGANIZATIONAL AND STRATEGIC COMMUNICATION Four-Year Plan

Freshman

Fall Semester

ENG 1113 English Composition I 3
COM 1103 Fundamentals of Speech Communication 3
MAT 1143 College Algebra 3
BIB 1013 Old Testament History 3
CIS 1103 Computer and Information Management 3
UNI 1111 University Seminar 1
Total hours 16

Spring Semester

ENG 2213 English Composition II 3
POL 1113 American Government and Politics 3
FAR 10_3 Intro. to Art, Fine Arts, Music or Theatre 3
HIS 2213/2223 U.S. History I or II 3
COM 3313 Advanced Public Speaking 3
UNI 1121 Introduction To Critical Thinking 1
Total hours 16
 

Sophomore

Fall Semester

SPA 1114 Elementary Spanish I 4
BIB 1023 New Testament History 3
COM 1013 Media and Society 3
ECO 2003 LIFE Economics 3
COM 2233 Introduction to Public Relations 3
Total hours 16

Spring Semester

SPA 1124 Elementary Spanish II 4
BIO 1004 Principles of Biology 4
COM 3263 Public Relations and Crisis Management 3
SPF 2012 Introduction to Spiritual Formation 2
COM 4283 Communication and Social Media 3
Total hours 16
 

Junior

Fall Semester

COM 2223 Argumentation and Debate 3
PHS 1004 Introduction to Physical Science 4
TEC 2043 TV Production I or  
COM 3343 Multi-Media Production for Nonprofit
Organizations (Fall, on demand)
3
COM 3163 Nonprofit Public Relations 3
ART 1103 Design 3
Total hours 16

Spring Semester

  Cultural Studies 2
KIN 1162 Foundations of Physical Fitness/Wellness 2
ART 2003 Photography I or  
ART 2703 Introduction To Graphic Design 3
MKT 3023 Principles of Marketing 3
COM 3003 Communication Theory (Spring, on demand) 3
  Elective 3
Total hours 16
 

Senior

Fall Semester

COM 3353 Organizational Communication 3
COM 4433 Interviewing 3
COM 4311 Communication Senior Capstone 1
PSY 1013 General Psychology or  
SOC 1003 Introductory Sociology 3
COM 4983 Internship in Public Relations 3
  Elective 3
Total hours 16

Spring Semester

COM 4983 Internship in Public Relations 3
  Elective 3
  Elective 3
  Elective 3
  Elective 3
  Elective 1
Total hours 16

This is a proposed guideline. Please check the catalog and see your advisor for your final degree requirements.
Southwest Baptist University reserves the right to make changes to degree plans without advanced notice or obligation.
The student is responsible for understanding and completing all general education, degree, departmental and graduation requirements.

Download in PDF format:
Organizational and Strategic Communication Plan