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Strategic Plan

Shaping Our Story Together: Strategic Plan, 2019-2028

Southwest Baptist University’s strategic plan, Shaping our Story Together, provides a roadmap for fulfilling the vision of being the exemplar Christian university, providing a transformative and holistic educational experience. Ten university goals inspired unit goals with overlapping, yet distinct, themes that are “bookmarks” in the unfolding story of SBU.

The Bookmarks


An engaging community fosters collaboration on our campuses, in our communities, and across the globe.


All members of the SBU family — students, faculty, and staff — are equipped in their roles.


All aspects of the SBU community challenge students to grow in knowledge, wisdom, and their relationship with Christ. Growth is evident through strategic expansion to sustain our mission today and in the future.


Through collaboration and teamwork, we achieve a balance between efficiency and effectiveness to fulfill our mission and vision.

SBU Strategic Plan

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