Are you creative? Do you like to explore the behavior of different consumer groups? Are you interested in retail management or fashion merchandising? Do you like keeping up with the latest digital and social media trends? Do you enjoy sales?
If you answered “yes” to one or more of these questions, then a bachelor's degree in marketing could be a great fit for you!
As a marketing major at SBU, you will engage in subject such as:
- Digital and social media marketing
- Professional selling
- Marketing research
- Marketing management
- Consumer behavior
- Graphic design
- Along with much more!
You will have the opportunity to apply concepts you learned in your marketing courses to real-world experiences while working with local businesses on marketing projects. For example, in your advertising class you will work to create an advertising campaign for a company, which will prepare you for a future career in advertising and marketing.
According to the 2019 College Salary Report by PayScale, marketing graduates earn an average career pay of $48,300 and mid-career pay of $89,700. A bachelor's degree in marketing from SBU will open up numerous career opportunities and prepare you for success in the marketing industry.
The Marketing degree is offered through SBU's Robert W. Plaster College of Business.