four students sitting at table taking notes in class

Digital Marketing

Digital Marketing Degree

As a digital marketing major at SBU, you will engage in advertising, digital and social media marketing, graphic design, computer programming, and much more. This unique degree will equip you with a versatile skill-set that will open up a variety of career opportunities for you.

You will have opportunities to apply the concepts you learn in the classroom through real-world experiences working with local businesses on marketing projects. For example, in your advertising class you will work to create an advertising campaign for a company, preparing you for a future career in advertising and marketing. 

In our increasingly digital society, a digital marketing degree from SBU will prepare you to be a valuable asset to many businesses and organizations!

According to PayScale.com, the average salary for a Digital Marketing Specialist is $50,413.

The Digital Marketing degree is offered through SBU's Robert W. Plaster College of Business and Computer Science

RESOURCES

MAJOR MAP

DEGREE PLAN

96%
Job/
Grad School
placement rate

(For College of Business and Computer Science graduates; three-year aggregate)

Students working on homework outside

The SBU Advantage

  • Learn from a variety of expert faculty from multiple disciplines including business, computer science, and art.
  • Set yourself apart from the competition with a unique digital marketing degree that will stand out on your résumé!
  • More than 75% of students in the business administration department complete at least one internship before graduation.
  • Work with local businesses to complete real-world marketing projects, providing valuable experience and networking opportunities.

Faith Integration

As a digital marketing major at SBU, you will learn how to use Biblical truths as the foundation for marketing strategies

Psalm 15 — The SBU Robert W. Plaster College of Business and Computer Science's Psalm 15 initiative provides intentional integration of faith and academic discipline. Using Psalm 15 as a basis, the College has identified eight character traits that should be the hallmark of the College's students and graduates. These character traits are emphasized in coursework and in a special lecture series. The highlighted character traits are: Integrity, Service, Respect, Charity, Faithfulness, Truthfulness, Humility and Perseverance.

Ethics and Professional Development — As part of an intentionally Christian education, all students in the College of Business and Computer Science take a senior-level course in Ethics and Professional Development. The course teaches Christian personal and professional ethics and equips students with life skills such as career development, etiquette, and personal financial planning, with the goal of producing ethical business leaders who will be servant leaders in the workplace.

Clubs and Organizations

Entrepreneurship

Want to start a business as a student? At SBU, you have the opportunity to receive guidance and funding as you build a business while pursuing your degree. One of our students, Lillian, started a hair accessory business on Etsy and earned over $12,000 in profits her first year!

 

Financial Management Association (FMA)

Financial Management Association (FMA) offers amazing opportunities for business students. In the SBU FMA chapter, students have the opportunity to meet and network with local finance professionals, engage in investment competitions, participate in community service, and network with SBU peers. As a member of FMA, a national organization, students gain access to FMA's extensive online library, online forecasting competition, job posting board, and international networking and award opportunities.

Sentrepact

Sentrepact is an opportunity for you to mentor high school students as they partner with local businesses in their community. You will be putting your learned skills from the classroom into practice through partnering with high school students and providing advice on how to improve their business partnerships.

Phi Beta Lambda (PBL)

Future Business Leaders of America-Phi Beta Lambda, Inc. (FBLA-PBL) is the largest career student business organization in the world. PBL is for college students whereas FBLA is for high school students. PBL has more than 10,000 members and more than 500 chapters. 

SBU's PBL chapter consistently excels at the yearly state and national competitions. In 2017, SBU PBL competed against 208 students and 15 universities at the state competition and had 20 top-five finishes, including six first-place winners. At the 2017 national competition, SBU PBL had nine students compete and brought home eight top-10 finishes!

Delta Mu Delta

Delta Mu Delta is an international honor society established to recognize superior scholastic achievement of business administration students. The purpose of Delta Mu Delta is to promote higher scholarship in education for business, and to recognize and reward scholastic attainment in business subjects. Delta Mu Delta is an invitation-only society for juniors and seniors in the top 20% of their class with a minimum GPA of 3.25.

 

 

Scholarships

The Robert W. Plaster College of Business and Computer Science (COBACS) offers many privately funded department and college-level scholarship opportunities for its students. During the 2015-16 academic year, more than $64,000 was awarded in private scholarships to COBACS students.

  • Aric Beckham Memorial Scholarship
  • Bill & Geneva Williams Memorial Scholarship
  • Business College Scholarship
  • Clifford & Marie Gouge Memorial Scholarship
  • Dexter Yager Business Scholarship
  • Gary & Jane Black Excellence Scholarship
  • Gladys Henderson Memorial Scholarship
  • Jack Henry & Associates Scholarship
  • Lynn & Dean Credille Memorial Scholarship
  • Melvin & Minnie Hall Memorial Scholarship
  • Nebraska Book Company Scholarship
  • Ralph Stufflebam Memorial Scholarship
  • Ruby Letsch-Roderique Business Scholarship
  • W. Lee Beaver Trust Scholarship

 

Taylor Center

The Robert W. Plaster College of Business and Computer Science (COBACS) is housed in the Gene Taylor National Free Enterprise Center. The Taylor Center was expanded and renovated to provide the following benefits for our students:

  • Increased number of dedicated study areas and presentation rooms that can be reserved in advance
  • Keycard access for COBACS majors increases building security while allowing you to access space and equipment after hours to effectively study and work on group projects
  • Unique marker board walls in the presentation rooms, study rooms, open computer lab, and student lounge create in an engaging opportunity to write, draw, or design on the walls as you study and learn

Digital Marketing Program Four-Year Plan

Freshman

Fall Semester

BUS 1013 Introduction to Business 3
CIS 1033 Foundations of Computer Science 3
CIS 1144 Computer Science I 4
MAT 1243 Algebraic Reasoning and Modeling 3
UNI 1111 University Seminar 1
Total hours 14

Spring Semester

ART/FAR 1013 Introduction to Art 3
CIS 1154 Computer Science II 4
BUS 2013 Business Communications 3
ENG 1113 English Composition I 3
MAT 1173 Discrete Mathematics 3
UNI 1121 Introduction to Critical Thinking 1
Total hours 17
 

Sophomore

Fall Semester

ACC 2013 Principles of Financial Accounting 3
ART 2703 Introduction to Graphic Design 3
CIS 2253 Web Engineering and Development 3
ECO 2023 Principles of Microeconomics 3
ENG 2213 English Composition II 3
Total hours 15

Spring Semester

ACC 2043 Principles of Managerial Accounting 3
COM 1103 Fundamentals of Speech Communication 3
BUS 2023 Business Statistics 3
CIS 2003 Web Design (spring, even years) 3
ECO 2033 Principles of Macroeconomics 3
PSY 1013 General Psychology 3
Total hours 18
 

Junior

Fall Semester

BIB 1013 Old Testament 3
BIO 1004 Principles of Biology 4
MGT 3013 Principles of Management 3
POL 1113 American Government and Politics 3
SPF 2012 Introduction to Spiritual Formation 2
  Cultural Studies 2
Total hours 17

Spring Semester

BIB 1023 New Testament History 3
HIS 2213/2223 U.S. History I or II 3
MGT 3033 Operations Management 3
MKT 3023 Principles of Marketing 3
PHS 1004 Introduction to Physical Science 4
Total hours 16
 

Senior

Fall Semester

BUS 3073 Legal Environment of Business I 3
CIS 3303 Systems Management 3
FIN 3053 Business Finance 3
KIN 1162 Foundations of Physical Fitness/Wellness 2
MKT 3083 Advertising 3
LDR 4043 Ethics and Professional Development 3
Total hours 17

Spring Semester

ART 4713 Graphic Design Portfolio II 3
MKT 3033 Consumer Behavior 3
MKT 4253 Digital and Social Media Marketing 3
MGT 4083 Strategic Management 3
  4-hours upper-level COBACS or ART courses 4
Total hours 16

This is a proposed guideline. Please check the catalog and see your advisor for your final degree requirements.
Southwest Baptist University reserves the right to make changes to degree plans without advanced notice or obligation.
The student is responsible for understanding and completing all general education, degree, departmental and graduation requirements.

Download in PDF format:
DIGITAL MARKETING PLAN