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SBU Welcomes Brandt Merrit as Vice President for Enrollment and Marketing

Brandt Merrit

Southwest Baptist University has named Brandt Merritt as Vice President for Enrollment and Marketing. Merritt will lead the development of SBU’s marketing strategy, the promotion of university programs, as well as efforts to recruit and enroll undergraduate and graduate students to the university’s five campuses. Merritt will also serve as a member of the Executive Cabinet. 

 "I am deeply humbled and excited to join the Southwest Baptist University family at such a pivotal time and with such great opportunity ahead,” said Merritt. “President Melson's vision for SBU and the university's gifted staff and faculty have placed it in a strong position to meet the needs and expectations of students, establish a distinct identity in the marketplace and extend the powerful impact of Christian higher education around the world. I can't wait to contribute to telling SBU's story and for my family to become part of this special community." 

Merritt previously served as the Director of Marketing and Communications for Summit Consulting in Lakeland, FL. Prior to serving with Summit Consulting, Merritt was the Executive Director of Enrollment Marketing for Southeastern University. He has also held roles in marketing, journalism, and social media coordination. 

Merritt earned a Master of Business Administration at Southeastern University in 2013 and a Bachelor of Journalism from the University of Missouri in 2006.  

“Brandt brings a unique set of skills and experiences to address the changing landscape and enrollment trends in Higher Education,” said President Rick Melson. “His record of successful marketing initiatives and proven results in sustainable enrollment growth will be a strategic benefit to SBU as we plan for the future. I am delighted that Brandt is joining our executive team to lead these important efforts. Please join me in welcoming him back to Missouri and continue to pray for God’s favor and blessings on our work as we seek to advance the mission and vision of SBU.” 

 Merritt will assume his role as the Vice President of Enrollment and Marketing on April 5, 2023. Please join us in welcoming Brandt Merritt. 

*Published: 2-22-2023