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Master of Science in Sports Administration

Earn your Master's of Science in Sports Administration from SBU.

At Southwest Baptist University, our Master of Science in Sports Administration program is designed for aspiring leaders who want to have an impactful career in the sports industry. Our program equips you with the knowledge, skills, and tools needed to lead effectively in professional sports, collegiate athletics, event management, or sports marketing for today’s dynamic and ever-changing environment. We do this by integrating your learning and projects into real-time, real-world roles and responsibilities.

Program Highlights

Duration: 12-24 months
Format: Full-time or part-time
Mode: Online
Credits: 30 credit hours
Specializations: Add a concentration in Nonprofit Management or Ministry Leadership.

What You’ll Learn

The M.S. in Sports Administration combines core business leadership with targeted expertise in athletic program management. You’ll graduate with the tools to lead teams, manage events, and navigate the business of sports with confidence.

Why Choose Our MS in Sports Administration?

Interdisciplinary Curriculum: Our program combines principles from business, leadership, ethics, and athletic activities to provide a holistic understanding of sports administration.
Expert Faculty: Learn from experienced leaders and scholars who bring real-world insights and research-based knowledge into the classroom.
Flexible Learning: Our program is designed to accommodate the schedules of working professionals with fully online courses.
Practical Experience: Apply your learning immediately through case studies, capstone projects, and sports internship opportunities. We offer a balance of practical and theoretical learning.

Business Core (15 Credit Hours)

Build a strong foundation in business strategy, leadership, and analytics.

Organizational Behavior & Servant Leadership: Lead with integrity, empathy, and purpose by understanding what drives effective teams.
Strategic Marketing: Create data-informed marketing strategies that deliver measurable results.
Ethics & Critical Thinking in Business: Make thoughtful, ethical decisions in high-stakes, real-world situations.
Data Analytics: Leverage data to guide strategy, predict outcomes, and solve complex problems.
Developing Dynamic Teams: Strengthen your ability to build, lead, and motivate high-performing teams.

Sports Administration Courses (15 Credit Hours)

Gain hands-on expertise in managing sports programs, events, and athlete relations.

Organization & Administration of Athletic Activities: Understand the structure and operation of sports programs at all levels.
Finance & Fundraising in Athletics: Master budgeting, financial planning, and fundraising essentials for athletic success.
Legal Issues in Athletic Activities: Explore legal topics such as contracts, compliance, and athlete rights.
Facility & Game Management: Learn how to plan, execute, and oversee athletic events and facility operations.
Public Relations in Athletic Activities: Manage public image and build strong media relationships for sports organizations.
Digital & Social Media Marketing: Engage fans, drive ticket sales, and build brand visibility across digital platforms.
Leading in Active Learning Environments: Learn how to lead and teach in dynamic, real-world sports settings.
Internship in Sports Administration: Apply your knowledge in a professional sports setting through a customizable internship experience.

Career Opportunities

Graduates of our M.S. in Sports Administration program are prepared for leadership roles in the sports industry, including:

Athletic Director
Facilities Manager
Sports Data Analyst
Sports Marketing Manager
Game Day Operations Manager
Event Coordinator
Ticketing and Operations Manager
Compliance Officer
Talent Scout/Recruiter
Sports Agent

Learn More About Earning an M.S. in Sports Administration

Admissions Information

Whether you’re a high school student looking to enter an accelerated program or looking for a postgraduate degree, SBU is happy to help you begin your journey towards your next academic achievement.

If you are ready to continue your education with an online M.S., apply today or contact us to learn more about the application and admissions process, cost and financial aid, and more.

Talk to Admissions

To learn more about the Sports Administration program and the admissions process, contact Ashton Rogers at (417) 327-5556 or arogers@sbuniv.edu.

Application and Cost

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SBU Worldwide Campus

The SBU Worldwide Campus makes it possible for those who have work, family, or military obligations, or seek flexible learning options, to pursue educational programs from wherever you are.

Upcoming SBU Worldwide Start Dates

August 18, 2025

Apply by:
August 4, 2025

October 13, 2025

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October 6, 2025

January 12, 2026

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January 7, 2026

Worldwide Campus Info