Accounting program major


Are you creative? Do you like to explore the behavior of different consumer groups? Are you interested in retail management or fashion merchandising? Do you like keeping up with the latest social media trends? Do you enjoy sales?

If you answered “yes” to one or more of these questions, then a marketing degree could be a great fit for you!

As a marketing major at SBU, you will engage in advertising, social media marketing, retailing, professional selling, marketing research, marketing management, consumer behavior, graphic design and much more. You will have opportunities to apply the marketing concepts you learn in the classroom through real-world experiences working with local businesses on marketing projects. For example, in your advertising class you will work with other students to create an advertising campaign for a company, preparing you for a future career in marketing. Then, in your marketing research class, you will spend an entire semester working with a local business on a market research project.


(For College of Business and Computer Science graduates in spring 2015, within six months of graduation)

SBU students

the sbu advantage

  • More than 75% of students in the business administration department complete at least one internship before graduation.
  • Small class sizes and dedicated faculty create a close-knit community to help you thrive as you benefit from personalized instruction and build lifelong friendships.
  • Work with local businesses to complete real-world marketing projects, providing valuable experience and networking opportunities.

Faith Integration

Psalm 15 - The SBU College of Business and Computer Science's Psalm 15 initiative provides intentional integration of faith and academic discipline. Using Psalm 15 as a basis, the College has identified eight character traits that should be the hallmark of the College's students and graduates. These character traits are emphasized in coursework and in a special lecture series. The highlighted character traits are: Integrity, Service, Respect, Charity, Faithfulness, Truthfulness, Humility and Perseverance.

Ethics and Professional Development — As part of an intentionally Christian education, all students in the College of Business and Computer Science take a senior-level course in Ethics and Professional Development. The course teaches Christian personal and professional ethics and equips students with life skills such as career development, etiquette, and personal financial planning, with the goal of producing ethical business leaders who will be servant leaders in the workplace.


Examples of organizations that have employed our graduates:

  • BKD
  • Cerner Corporation
  • Convoy of Hope
  • D3 Technologies
  • EasyMac Sales
  • Enactus
  • Grant Thorton, LLP
  • Lockton Company
  • Sam's Club


Examples of organizations that have provided internships for our students:

  • BKD
  • Citizens Memorial Hospital - Marketing department
  • D3 Technologies

graduate schools

Examples of graduate schools attended by our graduates:

SBU's business administration program is such a unique program in that not only was it fun and pertinent coursework, but the faculty genuinely cares for students and desires success for each one. I was not just a number. Because of this superior level of care, I know that my professors did everything they could to prepare me for the workplace and career success.

Courtney Flannigan '12, Project Coordinator for Lockton Companies, LLC
Courtney Flannigan, Marketing alum

clubs and organizations


SBU Enactus (formerly Students in Free Enterprise) is a team of servant leaders that promotes free enterprise education as a critical means of preparing others to lead rewarding, self-sufficient lives in a global society. Working in partnership with businesses and higher education, Enactus is a global, not-for-profit organization that coordinates and motivates teams of university students who teach others an understanding of the principles and values of market economics. SBU Enactus has won its regional competition nearly every year since 1985 and has gone on to succeed at the national level, ranking as high as the top 8 in the nation in recent years.

Phi beta lambda (PBL)

SBU’s PBL team, the collegiate version of Future Business Leaders of America (FBLA), competes nationally in various categories. In 2015, team members placed in the top five at the national level.

delta mu delta

This national business administration honor society recognizes and encourages academic excellence of students through lifetime membership in this business community.


The Robert W. Plaster College of Business and Computer Science (COBACS) offers many privately funded department and college-level scholarship opportunities for its students. During the 2015-16 academic year, more than $64,000 was awarded in private scholarships to COBACS students.

  • Aric Beckham Memorial Scholarship
  • Bill & Geneva Williams Memorial Scholarship
  • Business College Scholarship
  • Clifford & Marie Gouge Memorial Scholarship
  • Dexter Yager Business Scholarship
  • Gary & Jane Black Excellence Scholarship
  • Gladys Henderson Memorial Scholarship
  • Jack Henry & Associates Scholarship
  • Lynn & Dean Credille Memorial Scholarship
  • Melvin & Minnie Hall Memorial Scholarship
  • Nebraska Book Company Scholarship
  • Ralph Stufflebam Memorial Scholarship
  • Ruby Letsch-Roderique Business Scholarship
  • W. Lee Beaver Trust Scholarship

Marketing Four-Year Plan


Fall Semester

ENG 1113 English Composition I 3
MAT 1143 College Algebra 3
CIS 1103 Computer and Information Management 3
BUS 1013 Introduction to Business 3
BIB 1013 Old Testament History 3
UNI 1111 University Seminar 1
Total hours 16

Spring Semester

ENG 2213 English Composition II 3
COM 1103 Fundamentals of Speech Communication 4
ART/FAR 1013 Introduction to Art 3
HIS 2213/2223 U.S. History I or II 3
BIB 1023 New Testament History 3
UNI 1121 Introduction to Critical Thinking 1
Total hours 16


Fall Semester

BUS 2013 Business Communications 3
BUS 1193 Business Calculus 3
ACC 2013 Principles of Financial Accounting 3
ECO 2023 Principles of Microeconomics 3
MGT 3013 Principles of Management 3
Total hours 15

Spring Semester

PSY 1013 General Psychology 3
BUS 2023 Business Statistics 3
ACC 2043 Principles of Managerial Accounting 3
ECO 2033 Principles of Macroeconomics 3
MKT 3023 Principles of Marketing 3
Total hours 15


Fall Semester

BIO 1004 Principles of Biology 4
MGT 3033 Operations Management 3
ART 1103 Design 3
POL 1113 American Government and Politics 3
MKT 3033 Consumer Behavior 3
Total hours 16

Spring Semester

PHS 1004 Introduction to Physical Science 4
SPF 2012 Introduction to Spiritual Formation 2
BUS 4053 International Business 3
ART 2703 Introduction to Graphic Design 3
  Cultural Studies 3
Total hours 15


Fall Semester

BUS 3073 Legal Environment of Business I 3
FIN 3053 University Seminar 3
MKT 4023 Marketing Management 3
MGT/MKT 4153 Retailing 3
MKT 3083 Advertising 3
Total hours 15


MKT 3073 Professional Selling 3
MKT 4253 Digital and Social Media Marketing (Online) 3

Spring Semester

KIN 1162 Foundations of Physical Fitness/Wellness 2
LDR 4043 Ethics and Professional Development 3
MGT 4083 Strategic Management 3
MKT 4013 Marketing Research 3
CIS 3303 Systems Management 3
Total hours 14

This is a proposed guideline. Please check the catalog and see your advisor for your final degree requirements.
Southwest Baptist University reserves the right to make changes to degree plans without advanced notice or obligation.
The student is responsible for understanding and completing all general education, degree, departmental and graduation requirements.

Download in PDF format:
Marketing Plan