As a public relations major, you will take courses in communication, marketing, and graphic design. You will graduate with a degree that will prepare you to successfully manage information between an organization and the public. You will have the opportunity to complete an internship in the public relations field, which will allow you to apply what you are learning in the classroom.
Our public relations degree is grounded in core business classes that will set you apart from the competition with your knowledge in business and communication. The public relations major allows you to choose areas that most interest you, including sports, nonprofit, media production, and journalism.
According to the 2017-2018 College Salary Report by PayScale, public relations graduates earn an average early career pay of $40,100 and mid-career pay of $73,600. SBU's public relations degree will prepare you to succeed in a variety of PR jobs across various industries.
The Public Relations degree is offered through SBU's Robert W. Plaster College of Business and Computer Science.
In our marketing courses in the public relations major, we use Biblical truth as the foundation for our communication strategies. For example, you will explore how the "Golden Rule" is key to building trusting and long-term relationships with customers.
Psalm 15 - The SBU College of Business and Computer Science's Psalm 15 initiative provides intentional integration of faith and academic discipline. Using Psalm 15 as a basis, the College has identified eight character traits that should be the hallmark of the College's students and graduates. These character traits are emphasized in coursework and in a special lecture series. The highlighted character traits are: Integrity, Service, Respect, Charity, Faithfulness, Truthfulness, Humility and Perseverance.Ethics and Professional Development — As part of an intentionally Christian education, all students in the College of Business and Computer Science take a senior-level course in Ethics and Professional Development. The course teaches Christian personal and professional ethics and equips students with life skills such as career development, etiquette, and personal financial planning, with the goal of producing ethical business leaders who will be servant leaders in the workplace.
Examples of organizations that have employed our graduates:
Examples of organizations that have provided internships for our students:
The many team projects we did in our classes prepared me for what I'm currently doing. I collaborate extensively with the company president, vice president, director of special projects and director of branding. I don't think I would have the capability of handling these communications if it weren't for having the experience in dealing with different backgrounds and personalities that the group projects gave.
Formerly known as Students In Free Enterprise (SIFE), Enactus is an international nonprofit organization (headquartered in Springfield, Mo.) dedicated to inspiring students to improve the world through entrepreneurial action. More than 69,000 students at more than 1,740 universities in 36 countries plan and implement community development projects to improve the world around them. At the end of each school year, the teams present their projects at a regional competition. Select teams advance to the national competition with the winner advancing to the Enactus World Cup where one team is chosen the winner among all participating universities.
SBU Enactus has won its regional competition nearly every year since 1985 and has gone on to succeed consistently at the national level, ranking as high as the top 8 in the nation in 2017.
Delta Mu Delta is an international honor society established to recognize and reward superior scholastic achievement of students in business administration. The purpose of Delta Mu Delta is to promote higher scholarship in education for business, and to recognize and reward scholastic attainment in business subjects. Delta Mu Delta is an invitation-only society for juniors and seniors in the top 20% of their class with a minimum GPA of 3.25.
Future Business Leaders of America-Phi Beta Lambda, Inc. (FBLA-PBL) is the largest career student business organization in the world. PBL is for college students whereas FBLA is for high school students. PBL has more than 10,000 members and more than 500 chapters.
SBU's PBL chapter consistently excels at the yearly state and national competitions. In 2017, SBU PBL competed against 208 students and 15 universities at the state competition and had 20 top-five finishes, including six first-place winners. At the 2017 national competition, SBU PBL had nine students compete and brought home eight top-10 finishes!
Financial Management Association (FMA) offers amazing opportunities for business students. In the SBU FMA chapter, students have the opportunity to meet and network with local finance professionals, engage in investment competitions, participate in community service, and network with SBU peers. As a member of FMA, a national organization, students gain access to FMA's extensive online library, online forecasting competition, job posting board, and international networking and award opportunities.
The Robert W. Plaster College of Business and Computer Science (COBACS) offers many privately funded department and college-level scholarship opportunities for its students. During the 2015-16 academic year, more than $64,000 was awarded in private scholarships to COBACS students.
The Robert W. Plaster College of Business and Computer Science (COBACS) is housed in the Gene Taylor National Free Enterprise Center. The Taylor Center was expanded and renovated to provide the following benefits for our students:
|ENG 1113||English Composition I||3|
|MAT 1143||College Algebra||3|
|CIS 1103||Computer and Information Management||3|
|BUS 1013||Introduction to Business||3|
|BIB 1013||Old Testament History||3|
|UNI 1111||University Seminar||1|
|ENG 2213||English Composition II||3|
|BUS 1193||Business Calculus||3|
|BUS 2013||Business Communications||3|
|ART/FAR 1013||Introduction to Art||3|
|BIB 1023||New Testament History||3|
|UNI 1121||Introduction to Critical Thinking||1|
|COM 1103||Fundamentals of Speech Communication||3|
|BUS 2023||Business Statistics||3|
|ACC 2013||Principles of Financial Accounting||3|
|ECO 2023||Principles of Microeconomics||3|
|MGT 3013||Principles of Management||3|
|PSY 1013||General Psychology||3|
|HIS 2213/2223||U.S. History I or II||3|
|ACC 2043||Principles of Managerial Accounting||3|
|ECO 2033||Principles of Macroeconomics||3|
|MKT 3023||Principles of Marketing||3|
|BIO 1004||Principles of Biology||4|
|MGT 3033||Operations Management||3|
|COM||Choose 1 of pre-selected courses*||3|
|POL 1113||American Government and Politics||3|
|COM 2233||Introduction to Public Relations||3|
|PHS 1004||Introduction to Physical Science||4|
|SPF 2012||Introduction to Spiritual Formation||2|
|ART 2703||Introduction to Graphic Design||3|
|COM||Choose 1 of pre-selected courses*||3|
|KIN 1162||Foundations of Physical Fitness/Wellness||2|
|CIS 3303||Systems Management||3|
|FIN 3053||Business Finance||3|
|MKT 3033||Consumer Behavior||3|
|BUS 3073||Legal Environment of Business I||3|
|MKT 4253||Digital and Social Media Marketing (Online)||3|
|COM 3263||Public Relations and Crisis Management||3|
|LDR 4043||Ethics and Professional Development||3|
|MGT 4083||Strategic Management||3|
|Upper-level COBACS course||3|
|Elective for 128 hours||3|
*Pre-selected COM courses include COM 2023, Introduction to Sports Communication;
COM 3163, Nonprofit Public Relations; COM 3313, Advanced Public Speaking; COM 3343,
Multi-Media Productions for Nonprofit Organizations; and
COM 3353, Organizational Communication.
This is a proposed guideline. Please check the catalog and see your advisor for your final degree requirements.
Southwest Baptist University reserves the right to make changes to degree plans without advanced notice or obligation.
The student is responsible for understanding and completing all general education, degree, departmental and graduation requirements.
Download in PDF format:
Public Relations Plan