Robert Ridlon, Ph.D.


  • Ph.D. in Business Economics, Indiana University
    • Dissertation: "Asymmetric Contests: Making the Strong and Weak Fight Harder"
  • M.S., Indiana University
  • B.S., Indiana University

Selected Publications

  • Ridlon, Robert, and Jiwoong Shin. "Favoring the winner or loser in repeated contests." Marketing Science 32.5 (2013): 768-785.
  • Ridlon, Robert. "Does Manufacturer Advertising Crowd‐in or Crowd‐out Retailer Advertising? An Application of an Endogenous Prize Contest with Asymmetric Players." Southern Economic Journal 83.2 (2016): 364-379.
  • Dayton, Keith Gelarden, Karleigh Koster, Jamie D. Prenkert, and Robert Ridlon. "Short-term global business immersion courses: Short-term program, long-term effects?." Business Horizons 61, no. 6 (2018): 903-911.

Selected Presentations

  • “Facilitating Group Formation and Learning” IU Online Conference, 2018.

Related Experience

  • Faculty, Algebra University, International Graduate Business School (Croatia)
  • Sungkyunkwan University (Korea), Graduate School of Business, Assistant Professor of Marketing (2008 – 2011)
  • Xi’an Jiaotong University (China), Visiting Professor (Summer 2013)
  • Massachusetts Institute of Technology, Sloan School of Business, International Faculty Fellow (Spring 2010)
  • Indiana University, Kelley School of Business, Faculty