Dissertation: "Asymmetric Contests: Making the Strong and Weak Fight Harder"
M.S., Indiana University
B.S., Indiana University
Selected Publications
Ridlon, Robert, and Jiwoong Shin. "Favoring the winner or loser in repeated contests."
Marketing Science 32.5 (2013): 768-785.
Ridlon, Robert. "Does Manufacturer Advertising Crowd‐in or Crowd‐out Retailer Advertising?
An Application of an Endogenous Prize Contest with Asymmetric Players." Southern Economic
Journal 83.2 (2016): 364-379.
Dayton, Keith Gelarden, Karleigh Koster, Jamie D. Prenkert, and Robert Ridlon. "Short-term
global business immersion courses: Short-term program, long-term effects?." Business
Horizons 61, no. 6 (2018): 903-911.
Selected Presentations
“Facilitating Group Formation and Learning” IU Online Conference, 2018.
Related Experience
Faculty, Algebra University, International Graduate Business School (Croatia)
Sungkyunkwan University (Korea), Graduate School of Business, Assistant Professor
of Marketing (2008 – 2011)
Xi’an Jiaotong University (China), Visiting Professor (Summer 2013)
Massachusetts Institute of Technology, Sloan School of Business, International Faculty
Fellow (Spring 2010)
Indiana University, Kelley School of Business, Faculty