Logos and Usage
University Color
The official purple color for Southwest Baptist University is PMS 268 (Pantone Matching System). No other purple shades are appropriate to use without prior consent by the office of marketing and communications. Other companion colors to compliment official SBU purple is white, gold and silver.
Logo Usage
Southwest Baptist University uses the seal for all official university communications. There are two variations of the seal that are both copyrighted. One seal has a rope around the outside of the seal, and the other seal has a plain circle. In most instances, the plain seal is the most appropriate choice to use on university communications. The bell tower logo, which was designed in the early 1980s, has been discontinued and is no longer acceptable on any university communication material.
Typestyles
Consistency is an important part of communicating our message. When creating written communication, the following typestyles may be used in publications and printed materials: Times, Garamond and Palatino.
Please be aware that this document is not designed for classroom use, but for general university communication. For more information or to ask specific questions concerning information contained in this document, please contact the office of marketing and communications at (417) 328-1803.
Times
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz !@#$%^&*(){}<>?/
1234567890
Southwest Baptist University is a Christ-centered, caring academic community preparing students to be servant leaders in a global society.
Garamond
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz !@#$%^&*(){}<>?/
1234567890
Southwest Baptist University is a Christ-centered, caring academic community preparing students to be servant leaders in a global society.
Palatino
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz !@#$%^&*(){}<>?/
1234567890
Southwest Baptist University is a Christ-centered, caring academic community preparing students to be servant leaders in a global society.