MKT 3023-002C

MKT 3023-002C

Principles of Marketing

DEL-CCTC

Dr. Ronda Credille

Southwest Baptist University

College of Business

1600 University Avenue

Bolivar, MO 65613

GENERAL INFORMATION:

Course Title: Principles of Marketing

Course Number: MKT 3023

Course Credit: Three Hours

Prerequisite(s): 45 hours completed. ECO 2003 and ECO 2023

Required Text: Pride, William M., & Ferrell, O. C. Marketing, 13th edition. 2006. Boston, MA: Houghton Mifflin Company. ISBN# - 0-618-64155-6 (looseleaf) or 0-618-64154-8 (hardback)

Study Guide for Marketing, 13^th edition. 2006. The ISBN# is 0-618-47447-1

Course Description:

This course explores the system of activities that constitute marketing with emphasis on the principles, policies and strategies utilized to identify and satisfy the needs and wants of consumers. The universal application of marketing management in all forms or organizations is stressed.

Course Overview:

Principles of Marketing is designed to introduce business majors and other interested students to the basic terminology, concepts, and practices of contemporary marketing. The American Marketing Association defines marketing as, "the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives." This course will provide a foundation for understanding and discussing the language of marketing, and for future studies.

Course Objectives:

This course will assist students to:

1) Develop a working knowledge of the major marketing concepts, including the proper usage of the terminology and the ability to apply each concept appropriately.

2) Develop an understanding of marketing’s role in society and within the organization

3) Identify the role of social responsibility and ethics in improving marketing performance.

4) Describe the basic steps in conducting marketing research.

5) Explain and develop marketing systems by which products and services are planned, priced, promoted and placed (distributed) in order to satisfy customer needs and wants.

Bibliography Of Recommended Sources:

Barrons, Business Week, Forbes, Fortune, Time, Money, Newsweek, New York Times, U.S. News and World Report and the Wall Street Journal

EVALUATION OF STUDENT/SUBMISSION OF MATERIALS

Four multiple-choice online unit exams – The chapters covered in each exam are listed in the table that follows. Each exam is worth 100 points and consists of 50 multiple choice questions. Total points possible = 400. The exams are to be taken online and must be scheduled through SBU’s Department of Extended Learning. After you complete and submit an examination, the results will be posted within Blackboard. You can find your examination scores by going to the Tools button and then clicking-on the "My Grades" button.

Marketing Plan – You will develop, price, and plan marketing strategies for an original product (a good or service) based on the outline given in Table 2.1 on page 41. See the “Sample Marketing Plan” in Appendix C (pp. A-27 – A-36). The marketing plan is to be written in Microsoft Word (12 pt Times New Roman font) and submitted according to the instructions in the assignment (do not send as an e-mail attachment). In the header of each page of the marketing plan, include your name and the page number. The marketing plan should be approximately 10 pages in length and will be graded for completeness, accuracy, grammar, punctuation and spelling. The marketing plan is to be submitted BEFORE engaging the final exam. Total points possible = 100.

Eight Reflection Essays - You will write a total of eight 250- to 300-word papers responding to two of the issues from each unit. NOTE: The issues are located in the “Course Documents” area under the link marked, “Reflection Essays.” Each essay is worth 25 points and will be graded for completeness, depth of reasoning, grammar, punctuation and spelling. The grades of essays that do not follow the instructions below will be reduced. Total points possible = 200.

a.	The essays are to be written in Microsoft Word (12 pt Times New Roman font) and submitted according to the instructions in the assignment (do not send as an e-mail attachment). At the top of the page of each essay, include your name and the chapter number of the issue about which you are writing.
b.	Submit the essays for each unit on or BEFORE the date you engage the unit’s exam.
c.	When you submit a Reflection Essay, please identify the document as follows: MKT 3023, essay #, and your name. For example: MKT 3023 RE #1-B. Smith.

Faith Application Project – You will write a paper applying the eight sales force management principles to Jesus and His disciples. The instructions for this project are found in the “Course Documents” area under the “Faith Application Project” link. This project is to be submitted BEFORE engaging Unit 4 Exam. Total points possible = 50.

Study Guide Project – For each textbook chapter assigned, complete the corresponding chapter in the Pride-Ferrell Marketing Study Guide, thirteenth edition. Answers are to be marked in the Study Guide, not typed or written on separate paper(s). The Study Guide must be submitted no later than the date you engage the fourth exam. Total points possible = 100.

The study guide may be postal-mailed to the address posted at the top of this syllabus; OR postal-mailed to the Department of Extended Learning; OR hand-delivered to the Department of Extended Learning. Remember - Please submit the study guide fully intact (i.e., do NOT remove any pages prior to submission).

Practice Quizzes – You may utilize the practice chapter quizzes located in a file at the Course Documents button. You may take these quizzes as many times as you like. No points are assigned to these quizzes.

Study Sequence - A suggested sequence is to: read the chapter in the text, complete the chapter study guide, and engage the course chapter quiz.

EXAMINATIONS/ASSIGNMENTS	POINTS	GRADE SCALE
First Exam Chapters: 1-5	100	A	765 - 850 points
Second Exam Chapters: 6-10	100	B	680 - 764 points
Third Exam Chapters: 11-15	100	C	595 – 679 points
Fourth Exam Chapters: 17-20, 22	100	D	510 – 594 points
Reflection Essays	200	F	Below 510 points
Faith Application Project	50
Study Guide Project Chapters: 1-15; 17-20, 22	100
Marketing Plan	100
*Total Points Possible*	850

SUMMARY OUTLINE

Submission Unit I Reflection Essays (2)

First Exam – Chapters: 1-5

Submission of Unit II Reflection Essays (2)

Second Exam – Chapters: 6-10

Submission of Unit III Reflection Essays (2)

Third Exam – Chapters: 11-15

Submission of Unit IV Reflection Essays (2)

Submission of Study Guide Project

Submission of Faith Application Project

Submission of Marketing Plan

Fourth Exam – Chapters: 17-20, 22

FAITH INTEGRATION

The College of Business and Computer Science (COBACS) is committed to our University's mission, which explicitly directs the instruction of the College disciplines within the context of a Christian worldview. It is the hope of this instructor that each student will gain a unified sense of ethics reinforced in this course. COBACS has adopted Psalm 15 as a guiding principle for our students and is dedicating itself to producing "Psalm 15 Professionals" for servant leadership in their chosen profession. Using Psalm 15 as a basis, eight character traits that should be hallmarks of students and graduates of SBU have been identified COBACS has adopted these character traits as themes that are highlighted each semester: Integrity, Service, Respect, Charity, Faithfulness, Truthfulness, Humility, Perseverance.

Psalm 15

LORD, who may dwell in your sanctuary?

Who may live on your holy hill?

He whose walk is blameless and who does what is righteous,

Who speaks the truth from his heart and has no slander on his tongue,

Who does his neighbor no wrong and casts no slur on his fellow man,

Who despises a vile man, but honors those who fear the LORD,

Who keeps his oath even when it hurts,

Who lends his money without usury and does not accept a bribe against the innocent.

He who does these things will never be shaken.

ACADEMIC INTEGRITY STATEMENT

Any student taking a course taught in the College of Business and Computer Sciences is expected to uphold the highest standards of integrity and personal ethics. Students who cheat, plagiarize, misrepresent the truth, or make false statements to University faculty, administration, or staff will be held accountable for their actions. The College considers cheating and plagiarism dismissable offenses and appropriate actions will be taken consistent with the SBU Student Handbook (See Student Conduct Policies: Class C Violations).

Welcome to this course

Should you have questions or concerns, you may e-mail me at the address indicated in the “Faculty Information” area. Before sending an inquiry regarding assignment procedures, please refer to the instructions provided in the syllabus or the “Course Documents” area. I will attempt to respond to your inquiry within 48 hours of receipt (except during SBU breaks). Allow up to two weeks for assignments submitted by electronic or postal mail to be graded. Keep in mind that a correspondence course is a "self-help" course. Successfully completing it will require discipline and work on your part.

Marketing is an interesting, but challenging, discipline. Plan to spend a good deal of time preparing for the exams. Learning the lingo of marketing is similar to learning a foreign language—some of the words/terms may sound alike, but mean something entirely different. Remember, there is no substitute for careful reading. Use the study guide to assist you in your study. Resist the temptation to use the study guide as a substitute for reading the textbook. Also, resist the temptation to look up the answers in the back of the study guide. Rather, spend time working to discover the answer on your own and then use the key to grade your responses. That approach will likely result in greater learning, greater retention, and better performance on the exams.