Accounting program major

Sports Marketing

Sports Marketing

Do you love sports? Are you creative? Do you like to explore the behavior of sports fanatics? Would you like to work for a professional sports team? Do you love keeping up with the latest sports trends on social media? Do you enjoy promoting something you are passionate about?

If you answered “yes” to one or more of these questions, then a sports marketing major could be a great fit for you!

As a sports marketing major, you will take courses in both sports and marketing and graduate with a unique degree. You will have the opportunity to complete an internship in the sports marketing field, which will allow you to apply what you are learning in the classroom.


(For College of Business and Computer Science graduates in spring 2015, within three months of graduation)

SBU students

the sbu advantage

  • Unique program that focuses on both the sports industry and marketing, opening up unique career possibilities
  • More than 75% of students in the business administration department complete at least one internship before graduation.
  • Small class sizes and dedicated faculty create a close-knit community to help you thrive as you benefit from personalized instruction and build lifelong friendships.

Faith Integration

Psalm 15 - The SBU College of Business and Computer Science's Psalm 15 initiative provides intentional integration of faith and academic discipline. Using Psalm 15 as a basis, the College has identified eight character traits that should be the hallmark of the College's students and graduates. These character traits are emphasized in coursework and in a special lecture series. The highlighted character traits are: Integrity, Service, Respect, Charity, Faithfulness, Truthfulness, Humility and Perseverance.

Ethics and Professional Development — As part of an intentionally Christian education, all students in the College of Business and Computer Science take a senior-level course in Ethics and Professional Development. The course teaches Christian personal and professional ethics and equips students with life skills such as career development, etiquette, and personal financial planning, with the goal of producing ethical business leaders who will be servant leaders in the workplace.


Examples of organizations that have employed our graduates:

  • Kanakuk Kamps
  • K-Life
  • YMCA
  • Various professional sports teams (i.e. Sacramento Kings)


Examples of organizations that have provided internships for our students:

  • Missouri Sports Hall of Fame
  • Springfield Cardinals (minor league baseball)
  • YMCA

The professors I had during my time at SBU were extremely helpful in preparing me for a job in the business world. SBU offers plenty of opportunities to grow in your faith while engaging in challenging academics that will greatly prepare you for life after college.

Jeffrey White '15
Jeffrey White, Sports Marketing Alum

Clubs and organizations


SBU Enactus (formerly Students in Free Enterprise) is a team of servant leaders that promotes free enterprise education as a critical means of preparing others to lead rewarding, self-sufficient lives in a global society. Working in partnership with businesses and higher education, Enactus is a global, not-for-profit organization that coordinates and motivates teams of university students who teach others an understanding of the principles and values of market economics. SBU Enactus has won its regional competition nearly every year since 1985 and has gone on to succeed at the national level, ranking as high as the top 8 in the nation in recent years.

phi beta lambda (PBL)

SBU’s PBL team, the collegiate version of Future Business Leaders of America (FBLA), competes nationally in various categories. In 2015, team members placed in the top five at the national level.

delta mu delta

This national business administration honor society recognizes and encourages academic excellence of students through lifetime membership in this business community.



The Robert W. Plaster College of Business and Computer Science (COBACS) offers many privately funded department and college-level scholarship opportunities for its students. During the 2015-16 academic year, more than $64,000 was awarded in private scholarships to COBACS students.

  • Aric Beckham Memorial Scholarship
  • Bill & Geneva Williams Memorial Scholarship
  • Business College Scholarship
  • Clifford & Marie Gouge Memorial Scholarship
  • Dexter Yager Business Scholarship
  • Gary & Jane Black Excellence Scholarship
  • Gladys Henderson Memorial Scholarship
  • Jack Henry & Associates Scholarship
  • Lynn & Dean Credille Memorial Scholarship
  • Melvin & Minnie Hall Memorial Scholarship
  • Nebraska Book Company Scholarship
  • Ralph Stufflebam Memorial Scholarship
  • Ruby Letsch-Roderique Business Scholarship
  • W. Lee Beaver Trust Scholarship



Fall Semester

ENG 1113 English Composition I 3
MAT 1143 College Algebra 3
CIS 1103 Computer and Information Management 3
BUS 1013 Introduction to Business 3
BIB 1013 Old Testament History 3
UNI 1111 University Seminar 1
Total hours 16

Spring Semester

ENG 2213 English Composition II 3
COM 1103 Fundamentals of Speech Communication 3
FAR 1023 Introduction to Fine Arts 3
HIS 2213/2223 U.S. History I or II 3
BIB 1023 New Testament History 3
UNI 1121 Introduction to Critical Thinking 1
Total hours 16


Fall Semester

BUS 2013 Business Communications 3
BUS 1193 Business Calculus 3
ACC 2013 Principles of Financial Accounting 3
ECO 2023 Principles of Microeconomics 3
MGT 3013 Principles of Management 3
Total hours 15

Spring Semester

PSY 1013 General Psychology 3
KIN 1162 Foundations of Physical Fitness/Wellness 2
BUS 2023 Business Statistics 3
ACC 2043 Principles of Managerial Accounting 3
ECO 2033 Principles of Macroeconomics 3
MKT 3023 Principles of Marketing 3
Total hours 17


Fall Semester

BIO 1004 Principles of Biology 4
MGT 3033 Operations Management 3
ART 1103 Design 3
POL 1113 American Government and Politics 3
MKT 3033 Consumer Behavior 3
Total hours 16

Spring Semester

PHS 1004 Introduction to Physical Science 4
PSY 3393 Introduction to Sports Psychology (spring, odd years) 3
ART 2703 Introduction to Graphic Design 3
CIS 3303 Systems Management 3
  Cultural Studies 2
Total hours 15


Fall Semester

KIN/REC 2092 Recreation and Athletic Facilities 2
FIN 3053 Business Finance 3
MKT 4023 Marketing Management 3
MGT/MKT 4153 Retailing 3
MKT 3083 Advertising 3
BUS 3073 Legal Environment of Business I 3
Total hours 17


MKT 3073 Professional Selling 3
MKT 4253 Digital and Social Media Marketing (Online) 3

Spring Semester

SPF 2012 Introduction to Spiritual Formation 2
KIN 4013 Sports/Physical Act. in American Society 3
MGT 4083 Strategic Management 3
LDR 4043 Ethics and Professional Development 3
BUS 4983 Internship in Business 3
Total hours 14

This is a proposed guideline. Please check the catalog and see your advisor for your final degree requirements.
Southwest Baptist University reserves the right to make changes to degree plans without advanced notice or obligation.
The student is responsible for understanding and completing all general education, degree, departmental and graduation requirements.

Download in PDF format:
Sports Marketing Plan