Accounting program major

Public Relations

Public Relations

Do you enjoy networking? Do you like to write? Are you interested in event planning? Do you love keeping up with what is going on in your community? Are your communication skills exceptional?

If you answered “yes” to one or more of these questions, then a public relations major could be a great fit for you!

As a public relations major, you will take courses in both communications and marketing. You will graduate with a degree that will prepare you to successfully manage information between an organization and the public. You will have the opportunity to complete an internship in the public relations field, which will allow you to apply what you are learning in the classroom.

92%
Job
placement
rate

(For College of Business and Computer Science graduates in spring 2015, within three months of graduation)

SBU students

the sbu advantage

  • More than 75% of students in the business administration department complete at least one internship before graduation.
  • Small class sizes and dedicated faculty create a close-knit community to help you thrive as you benefit from personalized instruction and build lifelong friendships.
  • Put your communication skills to work through SBU Student Media opportunities, such as writing for the Omnibus student newspaper or contributing to the Infuse student podcast.

Faith Integration

Psalm 15 - The SBU College of Business and Computer Science's Psalm 15 initiative provides intentional integration of faith and academic discipline. Using Psalm 15 as a basis, the College has identified eight character traits that should be the hallmark of the College's students and graduates. These character traits are emphasized in coursework and in a special lecture series. The highlighted character traits are: Integrity, Service, Respect, Charity, Faithfulness, Truthfulness, Humility and Perseverance.

Ethics and Professional Development — As part of an intentionally Christian education, all students in the College of Business and Computer Science take a senior-level course in Ethics and Professional Development. The course teaches Christian personal and professional ethics and equips students with life skills such as career development, etiquette, and personal financial planning, with the goal of producing ethical business leaders who will be servant leaders in the workplace.

Careers

Examples of organizations that have employed our graduates:

  • Askinosie Chocolate
  • Bass Pro Shops
  • Citizens Memorial Healthcare
  • Commerce Bank
  • Ridewell Corporation

Internships

Examples of organizations that have provided internships for our students:

  • Citizens Memorial Hospital - Marketing department
  • iHeartMedia (Los Angeles)

The many team projects we did in our classes prepared me for what I'm currently doing. I collaborate extensively with the company president, vice president, director of special projects and director of branding. I don't think I would have the capability of handling these communications if it weren't for having the experience in dealing with different backgrounds and personalities that the group projects gave.

Nicole Byrd '10, Marketing Coordinator with Dielmann Sotheby's International Realty
Nicole Byrd, Public Relations alum

clubs and organizations

enactus

SBU Enactus (formerly Students in Free Enterprise) is a team of servant leaders that promotes free enterprise education as a critical means of preparing others to lead rewarding, self-sufficient lives in a global society. Working in partnership with businesses and higher education, Enactus is a global, not-for-profit organization that coordinates and motivates teams of university students who teach others an understanding of the principles and values of market economics. SBU Enactus has won its regional competition nearly every year since 1985 and has gone on to succeed at the national level, ranking as high as the top 8 in the nation in recent years.

phi beta lambda (PBL)

SBU’s PBL team, the collegiate version of Future Business Leaders of America (FBLA), competes nationally in various categories. In 2015, team members placed in the top five at the national level.

delta mu delta

This national business administration honor society recognizes and encourages academic excellence of students through lifetime membership in this business community.

scholarships

The Robert W. Plaster College of Business and Computer Science (COBACS) offers many privately funded department and college-level scholarship opportunities for its students. During the 2015-16 academic year, more than $64,000 was awarded in private scholarships to COBACS students.

  • Aric Beckham Memorial Scholarship
  • Bill & Geneva Williams Memorial Scholarship
  • Business College Scholarship
  • Clifford & Marie Gouge Memorial Scholarship
  • Dexter Yager Business Scholarship
  • Gary & Jane Black Excellence Scholarship
  • Gladys Henderson Memorial Scholarship
  • Jack Henry & Associates Scholarship
  • Lynn & Dean Credille Memorial Scholarship
  • Melvin & Minnie Hall Memorial Scholarship
  • Nebraska Book Company Scholarship
  • Ralph Stufflebam Memorial Scholarship
  • Ruby Letsch-Roderique Business Scholarship
  • W. Lee Beaver Trust Scholarship

public relations Four-Year Plan

Freshman

Fall Semester

ENG 1113 English Composition I 3
MAT 1143 College Algebra 3
CIS 1103 Computer and Information Management 3
BUS 1013 Introduction to Business 3
BIB 1013 Old Testament History 3
UNI 1111 University Seminar 1
Total hours 16

Spring Semester

ENG 2213 English Composition II 3
COM 1103 Fundamentals of Speech Communication 3
ART/FAR 1013 Introduction to Art 3
HIS 2213/2223 U.S. History I or II 3
BIB 1023 New Testament History 3
UNI 1121 Introduction to Critical Thinking 1
Total hours 16
 

Sophomore

Fall Semester

BUS 2013 Business Communications 3
BUS 1193 Business Calculus 3
ACC 2013 Principles of Financial Accounting 3
ECO 2023 Principles of Microeconomics 3
MGT 3013 Principles of Management 3
Total hours 15

Spring Semester

PSY 1013 General Psychology 3
BUS 2023 Business Statistics 3
ACC 2043 Principles of Managerial Accounting 3
ECO 2033 Principles of Macroeconomics 3
MKT 3023 Principles of Marketing 3
Total hours 15
 

Junior

Fall Semester

BIO 1004 Principles of Biology 4
MGT 3033 Operations Management 3
ART 1103 Design 3
POL 1113 American Government and Politics 3
COM 2233 Introduction to Public Relations 3
Total hours 16

Spring Semester

PHS 1004 Introduction to Physical Science 4
SPF 2012 Introduction to Spiritual Formation 2
ART 2703 Introduction to Graphic Design 3
COM 3373 Newspaper Writing and Editing 3
  Cultural Studies 3
Total hours 15
 

Senior

Fall Semester

KIN 1162 Foundations of Physical Fitness/Wellness 2
CIS 3303 Systems Management 3
FIN 3053 Business Finance 3
MKT 3083 Advertising 3
MKT 3033 Consumer Behavior 3
BUS 3073 Legal Environment of Business I 3
Total hours 17

Winterfest

MKT 4253 Digital and Social Media Marketing (Online) 3

Spring Semester

COM 3313 Advanced Public Speaking 3
LDR 4043 Ethics and Professional Development 3
MGT 4083 Strategic Management 3
MGT 4033 Human Resource Management 3
BUS 4983 Internship in Public Relations 3
Total hours 15

This is a proposed guideline. Please check the catalog and see your advisor for your final degree requirements.
Southwest Baptist University reserves the right to make changes to degree plans without advanced notice or obligation.
The student is responsible for understanding and completing all general education, degree, departmental and graduation requirements.

Download in PDF format:
Public Relations Plan