SBUBolivar, Missouri Est. 1878

Public Relations major at Southwest Baptist University

In the field of public relations you get to control how an organization, product, service, or individual is viewed by its constituents and the general public.

With a Public Relations major from SBU, you’ll learn how develop strategies to portray your message in the best possible way to your target audience. You’ll study business, graphic design, writing, communication and psychology in an interdisciplinary approach.

The SBU Advantage

  • With our emphasis on a personalized, Christ-centered education and college experience, you will leave SBU better prepared to be a Christ-like servant in the business world of the future.
  • SBU's College of Business and Computer Science has achieved special accreditation through the “teaching-focused” Association of Collegiate Business Schools and Programs.
  • All of our faculty have work experience in the disciplines in which they teach and none teach in more than three subject areas. Two faculty members have received the University’s Distinguished Teacher award.

Course Information

The Bachelor of Science requires 27 hours of Public Relations courses that are in addition to general education and graduation requirements and completion of the COBACS 45-hour curriculum. Required courses are Design, Introduction to Graphic Design, Internship in Public Relations, Introduction to Public Relations, Newspaper Writing, Advanced Public Speaking, Consumer Behavior, Advertising, and Social Media Marketing.

Clubs and Organizations

  • Delta Epsilon Chi (Accounting Club): A campus organization designed to foster community and academic enrichment for students pursuing degrees in either Accounting or Accounting and Information Assurance. SBU Accounting students benefit from a variety of activities and trips throughout the year. The organization name comes from the accounting phrase (D)ebits (E)qual (C)redits.
  • Delta Mu Delta: A national business administration honor society that recognizes and encourages academic excellence of students at qualifying colleges and universities to create a DMD community that fosters the well-being of its individual members and the business community through life-time membership.
  • Enactus: Formerly Students in Free Enterprise (SIFE), SBU Enactus is a team of servant leaders that promotes free enterprise education as a critical means of preparing others to lead rewarding, self-sufficient lives in a global society. Working in partnership with business and higher education, Enactus is a global, not-for-profit that organizes and motivates teams of university students who teach others an understanding of the principles and values of market economics. SBU Enactus has won its regional competition 29 of the past 30 years and gone on to succeed at the national level. In 2013, SBU Enactus finished in the Top 8 in the country!

Scholarships

Available private scholarships include:

Gary and Jane Black Excellence Scholarship

Dr. B. E. Clark Distinguished Student Scholarship

Van and Pearl Clark Memorial Scholarship

Soo Farr and Siew Lin Lam Scholarship

Patrick Andrew Halligan Memorial Scholarship

Gladys Henderson Scholarship

Jack Henry and Associates Scholarship

Ruby Letsch-Roderique

Ralph Stufflebam Scholarship

Bill Williams Memorial Scholarship

Dexter Yager Business Scholarship

Special Features

Psalm 15: In an effort to encourage dialogue and in hopes of ingraining Christian perspectives in business and computer science students, the College has adopted Psalm 15 as a guiding principle for our students. The College is specifically dedicated to producing “Psalm 15 Professionals” for servant leadership roles in business and computer science. Using Psalm 15 as a basis, eight character traits that should be hallmarks of students and graduates of the College are Integrity, Service, Respect, Charity, Faithfulness, Truthfulness, Humility, and Perseverance.

Degree Requirements

College CORE Curriculum

ACC 2013 Principles of Financial Accounting
An introduction to the concepts and principles underlying accounting and financial information as used in operating a business. Basic fundamentals of financial accounting from both a preparer’s and a user’s perspective will be presented. The impact of business events on an entity’s financial position will be emphasized through an understanding of an organization’s operating, investing, and financial activities.
ACC 2043 Principles of Managerial Accounting
A study of managerial accounting that focuses on the role of accounting in the improvement of management practices and pays specific attention to: cost accumulation, cost behavior, accounting analysis, budgeting, management decision-making and control, time-value-of-money and capital budgeting.
BUS 2013 Business Communication
A general introduction to the uses of communication in the business world today. Four major sections include basic language usage; communication foundations and writing principles; business letters, memos and emails; and problem analysis and report writing.
BUS 2023 Business Statistics
An introduction to business statistics. Students will calculate and interpret measures of center and dispersion. Normal, binomial, Chi-square, F, t, and Poisson distributions, elementary probability, sampling techniques, hypothesis testing, confidence intervals, linear correlation, simple and multiple regression, contingency tables and computer applications are also covered.
BUS 3073 Legal Environment of Business
Ethical, social and legal issues in business environment. The development and resolution of contemporary issues found in the business environment. Emphasis on the perspective and systematic approach to the law to such issues. Topical areas: legal history, reasoning, procedure; environmental, administrative, criminal and tort law; law of contracts, law of sales.
CIS 3303 Systems Management
This course examines the issues and challenges involved in the management and implementation of information systems. It includes a foundational understanding of information technology, an overview of the correlation between business and information systems, and the challenges associated with the integration of multiple applications across a variety of platforms.
ECO 2023 Principles of Microeconomics
A study of economic principles with emphasis upon microeconomics. Includes a study of economics of the firm, consumer demand theory and current problems.
ECO 2033 Principles of Macroeconomics
Study of the basic principles of macroeconomics designed to give a broad understanding of the economy. Emphasis upon aggregate problems and issues considered important to the nation.
FIN 3053 Business Finance
Study of the principles of financing short-term and long-term capital needs of business firms in keeping with an objective of maximizing the firm's value to its shareholders, i.e., stock price. Special attention given to Capital Asset Pricing Model, the various capital budget theories and computer applications.
LDR 4043 Ethics and Professional Development
A senior-level course that equips the graduating student with the life skills and information necessary for making the transition from college to the professional world. Emphases will be placed on career development, etiquette, and personal financial planning. Particular attention will be given to the role of personal and professional ethics from a Christian worldview.
MGT 3013 Principles of Management
The study of the process of management, which is the coordination of all the resources of organizations in order to achieve organizational objectives. The management process will be described, analyzed and applied to all types of organizations, indicating the universality of management.
MGT 3033 Operations Management
An introduction to operations management, which is the design, operation and improvement of the processes that transform inputs into finished goods and services so as to meet the goals of both manufacturing and service organizations. Students learn how to apply the basic analytical models to operations decisions involving planning, scheduling and controlling product and service facilities, product and service design, processes, cost, quality, quantity assurance, production, capacity, inventory management, just-in-time production, supply chain management, project management and distribution requirements.
MGT 4083 Strategic Management
Examine the cooperation that must exist across various functional areas of the business to effectively scan the environment and formulate, implement, evaluate and control corporate objectives, strategies, and policies in order to positively influence the long-term performance of the organization. A business simulation program will be extensively utilized to reinforce the objectives of the course. This course is the capstone requirement for majors in computer information science and all majors from the Departments of Accounting and Business Administration.
MKT 3023 Principles of Marketing
The study of the system of activities that constitute marketing with emphasis on the principles, policies and strategies utilized to identify and satisfy the needs and wants of consumers. The universal application of marketing management in all forms or organizations is stressed.
BUS 1193 Business Calculus
Derivatives and antiderivatives of functions inclusive of exponential and logarithmic, with applications to business and economics. NOTE: A student who takes BUS/MAT 1193 and MAT 1195 will receive credit for only MAT 1195.
ART 1103 Design
An introduction to basic two-dimensional visual design through the use of traditional materials and tools to investigate line, shape, value, texture and color with an emphasis on spatial relationships.
ART 2703 Introduction to Graphic Design
Introduction-level course to be concerned primarily with basic issues and topics in graphic design. The course will introduce vector-based, paint-based, and layout-capable software applications through studio lecture, in-class exercises, and a variety of project assignments.
BUS 4983 Internship in Public Relations
Academically planned and supervised work experience in area(s) of the student's major within business or other organizations, approved by the faculty advisor and department chair as an enhancement to the student's educational preparation at SBU. Written reports will be required of the student and performance reports from the employer. A maximum of six semester hours of internships may be applied to the major.
COM 2233 Introduction to Public Relations
Emphasis upon understanding the theoretical foundations of public relations. Attention to practical methods and steps in conducting the processes and activities of public relations.
COM 3373 Newspaper Writing
An emphasis upon the essentials of journalism writing. Special attention to principles and skills required to gather, write and edit newspaper stories.
COM 3313 Advanced Public Speaking
Advanced study of preparation and delivery of various speech types. Special attention to extemporaneous and manuscript speaking.
MKT 3033 Consumer Behavior
Introduces the key terms, definitions, and concepts used to describe consumer behavior. Students will learn how we shape our product choices and purchase decisions by investigating the ways we think; the ways we process, store, and retrieve information when needed; and how relationships with others affect these decisions.
MKT 3083 Advertising
This course is designed as a creative, innovative introduction to advertising. Types of advertising media, copy and style will be evaluated, and emphasis will be placed on creativeness in advertising. This course will include films, guest speakers, field trips and creative advertising projects.
MKT 4253 Social Media Marketing
Explores the fundamentals, opportunities, and challenges of Social Media Marketing. Students will be required to build and participate in Web 2.0 sites (social networking sites, blogs, wikis, video sharing sites, hosted services, web applications, mashups, and folksonomies). After completing the course, students will know how to strategically integrate Web 2.0 into a company’s marketing plan.
Choose one of the following:
COM 3163 Nonprofit Public Relations
This course offers exploration of the unique persuasive and organizational challenges associated with being a public relations practitioner in the nonprofit sector. Students will learn how to develop and implement public relations plans that will effectively communicate with a variety of target audiences. Students will also learn about various nonprofit public relations essentials such as fundraising, establishing corporate partnerships, promoting nonprofit organizations through special events, and maximizing the use of the internet and social media.
COM 3263 Public Relations and Crisis Management
Students in this course will learn relevant theories and practice the various communication skills necessary to develop and implement public crisis response plans. Significant emphasis will be placed upon the examination of historical and contemporary case studies of both effective and ineffective instances of crisis management.
MGT 4033 Human Resource Management
Focuses on the policies, methods and techniques that professional personnel and human resource managers create and implement to achieve successful human resource programs.