MKT 2013. Desktop Publishing - 3 hours (Spring) Develops the basic skills to use desktop publishing software and to understand the concepts of desktop design and production. Students completing this course should demonstrate proficiency in producing quality business documents and marketing publications including brochures, fliers and advertisements. Prerequisite: CIS 1103.

MKT 2951-4. Special Topics in Marketing - 1-4 hours (On demand) Topics will vary with each offering; therefore, the course may be repeated for credit.

MKT 3023. Principles of Marketing - 3 hours (Spring) The study of the system of activities that constitute marketing with emphasis on the principles, policies and strategies utilized to identify and satisfy the needs and wants of consumers. The universal application of marketing management in all forms or organizations is stressed.

MKT 3033. Consumer Behavior - 3 hours (Fall) Introduces the key terms, definitions, and concepts used to describe consumer behavior. Students will learn how we shape our product choices and purchase decisions by investigating the ways we think; the ways we process, store, and retrieve information when needed; and how relationships with others affect these decisions. .

MKT 3073. Professional Selling - 3 hours (Winterfest) Investigation, study and practice in the science and art of salesmanship, with emphasis on the consultative or professional approach to ascertaining the needs and wants of others, and assisting them to obtain satisfaction.

MKT 3083. Creative Advertising - 3 hours (Winterfest) This course is designed as a creative, innovative introduction to advertising. Types of advertising media, copy and style will be evaluated, and emphasis will be placed on creativeness in advertising. This course will include films, guest speakers, field trips and creative advertising projects.

MKT 4013. Marketing Research - 3 hours (Spring) Provides the student with a basic understanding of the research process as it applies to marketing and business problems. Subjects covered include the scientific method, problem definition, research design, data collection, data analysis, and interpretation. A comprehensive research project and selected case analysis provide opportunity for relating the theoretical concepts and techniques to real world problems. Prerequisites: MKT 3023, BUS 2023.

MKT 4023. Marketing Management - 3 hours (Fall) Advanced study of the role and responsibilities of marketing executives. Emphasis will include the analysis, planning, organization, implementation and control of marketing programs. Prerequisite: MKT 3023 and MGT 3013.

MKT 4951-4. Intensive Studies in Marketing - 1-4 hours (On demand) Topics will vary with credit offering; therefore, the course may be repeated for credit.

MKT 4981-3. Internship in Marketing - 1-3 hours (Fall, Spring, Summer, Winterfest) Academically planned and supervised work experience in area(s) of the student's major within business or other organizations, approved by the faculty advisor and department chair as an enhancement to the student's education preparation at SBU. Written reports will be required of the student and performance reports from the employer. A maximum of six semester hours of internship may be applied to the major. Prerequisites: 60 hours completed.

MKT 4991-3. Independent Study in Marketing - 1-3 hours (On Demand) Independent study of some problem or area in the major not covered in the organized courses. The study is under the direction of a faculty member in whose field of specialization the problem or area lies. Prerequisite: 3.00 GPA in major field, and 60 hours completed.