SBUBolivar, Missouri Est. 1878

Organizational Strategic Communications

Messages are easily lost in today’s cluttered communication sources.

Learn how to connect with the right individuals and consumers with the right messages to succeed in professional careers, the ministry, and a variety of nonprofit endeavors.

The SBU Advantage

  • Varied curriculum provides dual focus for those interested in both for-profit and nonprofit organizations
  • Faculty and faculty associates are leaders in areas such as organizational leadership and culture, social media, and the theory and practice of public relations, to name just a few
  • Innovative coursework provides students a well-rounded and hands-on approach to all aspects of organizational and strategic communication

Engaged Learning

The “Omnibus” student newspaper offers hands-on opportunities for students to hone journalistic communication skills that are necessary for public relations professionals.

Course Information

An Organizational and Strategic Communication degree is available as a Bachelor of Science or a Bachelor of Arts (same requirements as a B.S. plus foreign language requirements). Classes include nonprofit public relations, TV and multimedia production, public relations and crisis management, interviewing, communication and social media, design, a senior capstone project and an internship.

Scholarships

Students who are interested in being a part of the award-winning SBU Forensics team can audition for scholarships.

Internship Opportunities

Faculty assist students in finding career-advancing internships that are both challenging and excellent laboratories for honing their skills in a professional setting.

Potential Career Paths

  • Public Relations
  • Nonprofit Work
  • Social Media Management
  • Development for Nonprofit or Corporate Sectors
  • Public Opinion Research

Special Features

SBu Forensics   Omnibus   SBU Theatre
The SBU Forensics team has won 12 Pi Kappa Delta National Championships.   The “Omnibus” student newspaper offers hands-on opportunities for students to hone journalistic communication skills.    The SBU Theatre program produces shows throughout the school year.

Degree Requirements

COM/TEC 1013 Media and Society
A study of communication strategies in mass media. The history, development and current structures of the media and their effects on society.
COM 2223 Argumentation and Debate
Emphasis on methods and theories of argumentation and debate. Attention to research, analysis, case building and oral participation.
COM 2233 Introduction to Public Relations
Emphasis upon understanding the theoretical foundations of public relations. Attention to practical methods and steps in conducting the processes and activities of public relations.
COM 3163 Nonprofit Public Relations
This course offers exploration of the unique persuasive and organizational challenges associated with being a public relations practitioner in the nonprofit sector. Students will learn how to develop and implement public relations plans that will effectively communicate with a variety of target audiences. Students will also learn about various nonprofit public relations essentials such as fundraising, establishing corporate partnerships, promoting nonprofit organizations through special events, and maximizing the use of the internet and social media.
COM 3263 Public Relations and Crisis Management
Students in this course will learn relevant theories and practice the various communication skills necessary to develop and implement public crisis response plans. Significant emphasis will be placed upon the examination of historical and contemporary case studies of both effective and ineffective instances of crisis management.
COM 3313 Advanced Public Speaking
Advanced study of preparation and delivery of various speech types. Special attention to extemporaneous and manuscript speaking.
COM 3353 Organizational Communication
This course allows students to study how communication intersects with organizational life and culture on both the theoretical and practical levels. Special emphasis will be given to how organizations use communication to function and how students can communicate effectively within a wide array of organizational contexts.
COM 4433 Interviewing
This course will survey the relevant theories and practices concerning interviewing as a job-seeking and non-job-seeking communication behavior. Students will learn to conduct and participate in both journalistic and professional interviews.
COM 4283 Communication and Social Media
This course provides students the opportunity to learn to effective use social media as an increasingly vital component of organizational public identity. The course will focus upon how social media is changing, the culture of organizational communication and identity as well as teach students how to become effective practitioners of social media communication.
COM 4311 Senior Capstone
This course is designed as a comprehensive measure of the knowledge and skill students have acquired in their particular communication arts major. There will be two primary dimensions to the capstone course: 1) an opportunity for students to reflect on and undergo assessment of their body of work in their major; and 2) an opportunity to synthesize the knowledge of communication arts theory and practice in a final project performance. The portfolio and presentation will serve to demonstrate whether or not students have successfully completed the work required for their chosen degree. Since the department is diverse in emphases and specializations, each student will be given an opportunity to design a final project consistent with his/her interests and experience.
COM 4983 Internship in Public Relations
ART 1103 Design
An introduction to basic two-dimensional visual design through the use of traditional materials and tools to investigate line, shape, value, texture and color with an emphasis on spatial relationships.
ART 2703 Introduction to Graphic Design
Introduction-level course to be concerned primarily with basic issues and topics in graphic design. The course will introduce vector-based, paint-based and layout-capable software applications through studio lecture, in-class exercises, and a variety of project assignments.

Choose one of the following:

COM 3343 Multimedia Productions for Nonprofit Organizations
This course will prepare students to design and produce multi-media campaigns suitable for nonprofit organizations. Students will design campaigns which utilize television, radio, print, graphics, and various other media.
TEC 2043 Television Production I
An introduction to television production. Students will learn all the fundamentals of television production including: editing, writing, shooting, directing, and producing. Students will demonstrate their skills by producing various projects such as music videos, interviews and news segments.

Choose one of the following:

MKT 3023 Principles of Marketing
The study of the system of activities that constitute marketing with emphasis on the principles, policies and strategies utilized to identify and satisfy the needs and wants of consumers. The universal application of marketing management in all forms or organizations is stressed.
MKT 3083 Advertising
This course is designed as a creative, innovative introduction to advertising. Types of advertising media, copy and style will be evaluated, and emphasis will be placed on creativeness in advertising. This course will include films, guest speakers, field trips and creative advertising projects.